The BIG platform

Team Info

Paul Readwin

VP of Story

At BIG we believe that companies that don’t have a clearly articulated story don’t have a clear and well thought-out strategy and that the company story is the company strategy. When a company tells a story and makes a point, they make an emotional connection and when an emotional connection is made, the company and its story are memorable. We believe that stories are the emotional glue that connects a company to its customers.

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