The BIG platform

We Build
Companies

Business Instincts Group is a venture growth lab. We use our proprietary business development systems to rapidly turn high-potential ideas into sustainable companies with viable exit plans.

We Build Impossible

BIG thrives on wild ideas and game-changing visions for the future, seeking out challenges others would shy away from.

We pair RIPKIT, our proprietary business acceleration methodology, with our world-class team of specialists who span finance, strategy, operations, development and marketing. Together, our processes and our people grow ideas and startups into industry-leading companies.

our clients

Success stories

Read more about how we scale concepts and startups into thriving companies.

BIG growth powered by proven process

BIG has launched 26 successful ventures to date, all of which have been activated by our 3-step rapid growth process. It’s how we turn visionary ideas into expertly crafted plans, and transform ambitious teams into well-oiled machines.

Meet the Team

A perfect blend of strategy, vision, and execution. Our formula for building impossible

Cameron Chell

Cameron Chell

Founder, CEO

Cameron is out to build amazing companies. As an entrepreneur, advisor, and co-founder of BIG, he has spent his career growing high-potential startups into sustainable businesses.

Erika Racicot

Erika Racicot

Founder, President

Erika practices her passion for turning ideas into realities every day, creating proven and repeatable processes that empower ideas to rapidly scale into viable ventures.

Jamie Clarke

Jamie Clarke

Chief Operations Officer

Jamie brings to BIG a startup background, an eye for ideas, and visionary operational oversight. He is co-author of The Sustainable Startup, a guide to scaling small businesses and teams.

Paula Anger

Paula Anger

Controller

Paula is a seasoned business administration and accounting expert. Her fastidious financial systems ensure BIG’s finances and our partners finances are both orderly and accurate.

Andy Quinn

Andy Quinn

Vice President, Technology

Andy is a technology visionary with extensive experience leading software builds to solve business problems. He’s worked across a diverse industry set including SaaS, AI and fintech.

Arian Hopkins

Arian Hopkins

Vice President, Communications

Arian has spent her 20-year career leading communications for high-growth companies across tech, oil and gas, software, IT, transportation, hospitality, media and more.

Daphne Harris

Daphne Harris

Project Coordinator

Daphne brings to BIG strategic planning, organization and client relationship skills that empower her projects to run seamlessly while staying on time and within budget.

Mike McCarthy

Mike McCarthy

Project Coordinator

Mike is an experienced entrepreneur and operations professional. At BIG, he guides client projects to reach aggressive growth goals while staying on time and within budget.

Andrew Clarke

Andrew Clarke

Business Analyst

Andrew couples his venture creation background with deep financial expertise across tech, banking and more to empower BIG clients to sustain and grow their businesses.

Dolly Katiyar

Dolly Katiyar

Full Stack Developer

Dolly is a well-rounded web developer who brings with her ancillary experience in analysis, quality assurance, database design and user experience design.

Karen Kruper

Karen Kruper

Client Engagement Coordinator

Karen leads client relationships to seamlessly integrate companies into the BIG framework, guiding them through our RIPKIT acceleration program to achieve aggressive growth goals.