The BIG platform

We Build
Companies

Business Instincts Group is a venture growth lab. We use our proprietary business development systems to rapidly turn high-potential ideas into sustainable companies with viable exit plans.

We Build Impossible

BIG thrives on wild ideas and game-changing visions for the future, seeking out challenges others would shy away from.

We pair RIPKIT, our proprietary business acceleration methodology, with our world-class team of specialists who span finance, strategy, operations, development and marketing. Together, our processes and our people grow ideas and startups into industry-leading companies.

our clients

Success stories

Read more about how we scale concepts and startups into thriving companies.

BIG growth powered by proven process

BIG has launched 26 successful ventures to date, all of which have been activated by our 3-step rapid growth process. It’s how we turn visionary ideas into expertly crafted plans, and transform ambitious teams into well-oiled machines.

Meet the Team

A perfect blend of strategy, vision, and execution. Our formula for building impossible

Cameron Chell

Cameron Chell

Founder, CEO

Cameron is out to build amazing companies. As an entrepreneur, advisor, and co-founder of BIG, he has spent his career growing high-potential startups into sustainable businesses.

Erika Racicot

Erika Racicot

Founder, President

Erika practices her passion for turning ideas into realities every day, creating proven and repeatable processes that empower ideas to rapidly scale into viable ventures.

Jamie Clarke

Jamie Clarke

Chief Operations Officer

Jamie brings to BIG a startup background, an eye for ideas, and visionary operational oversight. He is co-author of The Sustainable Startup, a guide to scaling small businesses and teams.

Jennifer Morgenstern

Jennifer Morgenstern

Controller

Jennifer is the controller at BIG.

Andrew Clarke

Andrew Clarke

Business Analyst

Andrew couples his venture creation background with deep financial expertise across tech, banking and more to empower BIG clients to sustain and grow their businesses.

Daphne Harris

Daphne Harris

Project Coordinator

Daphne brings to BIG strategic planning, organization and client relationship skills that empower her projects to run seamlessly while staying on time and within budget.

Monica Mogollon

Monica Mogollon

Operation & Marketing Coordinator

Monica uses her work and volunteer experience with a variety of industries, to create the right digital marketing strategy needed to bring value and reach the right customers.

Mike McCarthy

Mike McCarthy

Project Coordinator

Mike is an experienced entrepreneur and operations professional. At BIG, he guides client projects to reach aggressive growth goals while staying on time and within budget.

Christine Hart

Christine Hart

Client Relationship Manager

Christine draws on a proven history of entrepreneurship, project management, start-up advisory, facilitation of training and workshops and 10 years as a relationship coach.

Arian Hopkins

Arian Hopkins

Vice President, Communications

Arian has spent her 20-year career leading communications for high-growth companies across tech, oil and gas, software, IT, transportation, hospitality, media and more.

Sam Parker

Sam Parker

Product Owner

Sam Parker is a product manger, writer, and coach for entrepreneurs and startups around the world. Her expertise spans project management, product management, personal development, and marketing.

Aaron Moseson

Aaron Moseson

Story Strategist

Aaron works directly with BIG clients to help them create a strategic story advantage.

Paul Readwin

Paul Readwin

VP of Story

At BIG we believe that companies that don’t have a clearly articulated story don’t have a clear and well thought-out strategy and that the company story is the company strategy.