The BIG platform

Funding a project of cosmic proportions to change the way we view our world

Founded: 2010


UrtheCast is a Vancouver-based Earth observation company that moves pixels from space to screen. They serve the rapidly evolving geospatial and geoanalytics markets with a broad range of Earth imagery products and services.

The challenge

UrtheCast was out to bring the world a powerful perspective on our evolving planet. That vision inspired their goal of installing two high-definition cameras on the International Space Station to stream live data back down to Earth. In addition to their imagery expertise and planetary prowess, they needed two things: reliable funding and a high-quality team.

How we tackled it

UrtheCast had a vision, but lacked the necessary human and monetary resources. BIG strategized a plan to equip this disruptive team with the funding and talent they needed to realize it, crafting a powerful narrative and leveraging RIPKIT, our proprietary business acceleration methodology, to bring their out-of-this-world idea down to Earth.


First and foremost, UrtheCast needed a capital infusion to power software development. We crafted a narrative that spoke to the power of making this high-definition, live imagery accessible on a global scale – and raised $52M in financing. To engage their large investor network ongoing, we developed a robust investor management portal that shared project and financial updates to instill confidence as the company evolved.


Rather than hiring an entirely new team from scratch, we partnered with a small geolocation company, GroundMap, to leverage their specialized expertise and existing development team. Our collaboration empowered us to start building the product immediately while also taking the time to recruit the right full-time team members.


Building software to transmit data from space is no easy feat; UrtheCast needed not only a highly qualified team, but a number of specialists, including: developers, designers, functional support experts, ground segment operators and all around space geeks. We helped by recruiting and onboarding a new team so UrtheCast could stay focused on their product development goals.

Building Impossible

UrtheCast now operates four sensors in space – two satellites and two cameras aboard the International Space Station. As a result of the work we did together, UrtheCast went on to win Alberta’s Best Digital Startup 2012 and the T-Systems Cloud Computing GMES Masters Competition.


We would love to hear from you! To answer some of the most common questions we receive, we’ve created an FAQ below.

Will you invest in my company?
Sorry, Business Instincts Group does not offer financing. However, we recommend you check out Build Impossible, our virtual accelerator. Our members have access to growth classes, tech, and coaches, and an exclusive financing community.
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Cam would love to have the chance to speak to everyone but with his busy schedule building impossible, he’s unable to.

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I work in media and would love the opportunity to speak to the founders of BIG on some of their current exciting projects.
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I am an investor in a current portfolio company, and have a question about the status of the company. Who do I speak to?
Absolutely, please email and we will make sure we get you in touch with the right person.
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