The BIG platform

Funding a project of cosmic proportions to change the way we view our world

Founded: 2010
Website: Urthecast.com

COMPANY PROFILE

UrtheCast is a Vancouver-based Earth observation company that moves pixels from space to screen. They serve the rapidly evolving geospatial and geoanalytics markets with a broad range of Earth imagery products and services.

The challenge

UrtheCast was out to bring the world a powerful perspective on our evolving planet. That vision inspired their goal of installing two high-definition cameras on the International Space Station to stream live data back down to Earth. In addition to their imagery expertise and planetary prowess, they needed two things: reliable funding and a high-quality team.

How we tackled it

UrtheCast had a vision, but lacked the necessary human and monetary resources. BIG strategized a plan to equip this disruptive team with the funding and talent they needed to realize it, crafting a powerful narrative and leveraging RIPKIT, our proprietary business acceleration methodology, to bring their out-of-this-world idea down to Earth.

BIG WIN: WE WROTE A $52M STORY

First and foremost, UrtheCast needed a capital infusion to power software development. We crafted a narrative that spoke to the power of making this high-definition, live imagery accessible on a global scale – and raised $52M in financing. To engage their large investor network ongoing, we developed a robust investor management portal that shared project and financial updates to instill confidence as the company evolved.

BIG WIN: WE LEVERAGED A STRATEGIC PARTNERSHIP TO PROPEL DEVELOPMENT ON DAY ONE

Rather than hiring an entirely new team from scratch, we partnered with a small geolocation company, GroundMap, to leverage their specialized expertise and existing development team. Our collaboration empowered us to start building the product immediately while also taking the time to recruit the right full-time team members.

BIG WIN: WE RAPIDLY BUILT A HIGHLY SPECIALIZED, HIGH-FUNCTIONING TEAM

Building software to transmit data from space is no easy feat; UrtheCast needed not only a highly qualified team, but a number of specialists, including: developers, designers, functional support experts, ground segment operators and all around space geeks. We helped by recruiting and onboarding a new team so UrtheCast could stay focused on their product development goals.

Building Impossible

UrtheCast now operates four sensors in space – two satellites and two cameras aboard the International Space Station. As a result of the work we did together, UrtheCast went on to win Alberta’s Best Digital Startup 2012 and the T-Systems Cloud Computing GMES Masters Competition.

FAQ

We would love to hear from you! To answer some of the most common questions we receive, we’ve created an FAQ below.

Will you invest in my company?
Sorry, Business Instincts Group does not offer financing. However, we recommend you check out Build Impossible, our virtual accelerator. Our members have access to growth classes, tech, and coaches, and an exclusive financing community.
Can I speak directly to Cameron Chell?
Cam would love to have the chance to speak to everyone but with his busy schedule building impossible, he’s unable to.

For speaker and media inquiries, please contact arian@businessinstincts.com

For inquiries about working with BIG, please contact hello@businessinstincts.com

I have a business idea OR I’m just getting started, can you help me?
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I have an established business but we have some issues. How can BIG help?
Using our proprietary tools and processes, we can help define how to work through your current issues and move you to the next level in your business. We have scaled dozens of leading companies, and yours might be next. Please contact hello@businessinstincts.com to get started.
I work in media and would love the opportunity to speak to the founders of BIG on some of their current exciting projects.
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I am an investor in a current portfolio company, and have a question about the status of the company. Who do I speak to?
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