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Digital innovation that bridges fans and artists

MusicFX is a platform that enables fans to show their support for their favorite artists and genres through exclusive memberships. These memberships offer a range of benefits and experiences that can’t be found anywhere else.
MusicFX members gain access to personalized experiences such as Meet & Greet opportunities and backstage passes. Additionally, they receive exclusive benefits like presale and discount codes, as well as access to official artist merchandise and more.
Founded

2021

Website
musicfx.io
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Founded

2021

Website
musicfx.io
Share
Facebook-f Twitter Instagram Linkedin-in
MusicFX is a platform that enables fans to show their support for their favorite artists and genres through exclusive memberships. These memberships offer a range of benefits and experiences that can’t be found anywhere else.

MusicFX members gain access to personalized experiences such as Meet & Greet opportunities and backstage passes. Additionally, they receive exclusive benefits like presale and discount codes, as well as access to official artist merchandise and more.

The challenge we were facing.

Our goal was to create an entirely unique experience for music fans and their favorite artists using technology and the power of the internet. The results were the creation and launching of MusicFX, the hub for fans and artists to connect through digital innovations and engagement.

How our team tackled it.

Working with the music fans directly, MusicFX is able to offer the experiences fans are asking for. From meet and greets and presale codes to ticket giveaways, MusicFX members are able to experience more than ever before.

The difference we made.

MusicFX is attracting the attention of some of the music industry’s biggest and hottest artists around the world. The growing attraction of digital collectibles are becoming viral trends amongst collectors and their favorite artists who strive to find new ways to connect. Fans and artists everywhere can heighten their passion and experiences in unprecedented ways.

MusicFX makes NFT history with The Gold Chain Cowboy

The launch of The Goldchain Cowboy’s Signature Edition and Sweepstakes went viral on social media within hours of Parker McCollum going live with the news. Fans immediately signed up to participate in this world-wide event.

Client
Success

MusicFX, powered by MetaWorks Platforms, successfully opened new and unprecedented doors and opportunities attracting some of the world’s largest stage talents while bringing the stars closer to their fans.

Client
Success

MusicFX, powered by MetaWorks Platforms, successfully opened new and unprecedented doors and opportunities attracting some of the world’s largest stage talents while bringing the stars closer to their fans.
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Business Instincts Group is a venture growth lab. Together, our processes and our people grow ideas and startups into industry-leading companies.
Facebook-f Instagram Linkedin-in

Canada

400, 630 – 8 Ave SW
Calgary, AB T2P 1G6

Work inquiries

Interested in working with us?
hello@businessinstincts.com

Careers

Looking for a job opportunity?
See open positions

Powered by BIG

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Jamie Clarke

CHIEF OPERATIONS OFFICER

Jamie’s diverse career in the startup ecosystem has empowered him to understand the intricacies of collaboration and innovation; he has a keen eye for great ideas, and is able to quickly discern whether a market is ready for a shift. His operational experience informs his ability to craft a compelling narrative around a company’s finances, metrics, and growth potential to win partners and investors.

As BIG’s Chief Operating Officer, Jamie works to set and achieve project goals, plans, and timelines. He works alongside BIG’s executive management team to provide visionary organizational leadership and ensure operational controls are adhered to, timelines are met, and objectives are exceeded. Jamie is co-author of The Sustainable Startup, which he crafted alongside Cameron Chell. The book provides startups the guidance and structure they need to scale their team and business.

Erika Racicot

CO-FOUNDER AND CEO

Erika practices her passion for turning ideas into reality every day. As a founding partner and CEO at Business Instincts Group, Erika has invested the past 12 years on the strategic development and growth of a plethora of companies and partnerships. Her key strengths are building repeatable, scalable systems across operations, product development, marketing, and human capital.

Erika is also a core member of creating and growing the BIG RIPKIT methodology, a strategic planning tool that benefits entrepreneurs by advancing their ideas into actionable and profitable businesses.

Erika completed her Independent Corporate Directors Designation in 2015, and garners experience in both private and public company board governances. She currently acts on both boards of Business Instincts Group and Pounce Holdings Inc.

Cameron Chell

CO-FOUNDER EMERITUS

Cameron has been an entrepreneur since age 14, and has since spent his career growing a diverse collection of high-potential ideas into revolutionary companies that have changed the way we experience the world.

At BIG, Cameron takes a hands-on leadership position in projects, infusing his principles of clarity, alignment and measurement into the culture of every BIG partner.

Cameron’s leadership was critical to the success of Urthecast, which he co-founded, Cold Bore Technologies, Slyce, Raptor Rig, Trace and Trax. Most recently, Cameron has served as an advisor to KodakCoin, one of the first compliant crypto currencies developed in partnership between Business Instincts Group, WENN Digital and ICOX Innovations. In addition to his work with BIG, Cameron is a popular motivational speaker on topics including technology, culture and overcoming adversity.